Strategi Manajemen Karakter Bagi Generasi Milenial dan Gen Z Dalam Perspektif Pendidikan Islam

Abstract

Millennials and Generation Z are dominant demographic groups with strategic roles in the nation's social, educational, and moral development. The development of digital technology and globalization provides significant opportunities for these two generations, but also poses serious challenges in character formation, such as weakened empathy, moral crisis, and disorientation of spiritual values. This article aims to analyze character management strategies for Millennials and Gen Z from an Islamic education perspective. This research uses a descriptive qualitative method with a literature study approach, through an analysis of books, scientific articles, and journals relevant to character education, the digital generation, and Islamic values. The results of the study indicate that Islamic education plays a crucial role as a counterbalance in the character formation of the digital generation through the implementation of systematic character management, encompassing the stages of niyyah (planning), tazkiyah (self-purification), ta'dib (implementation of adab education), and muhasabah (self-evaluation). This strategy needs to be implemented adaptively by utilizing digital technology, a participatory learning approach, the role model of educators, and collaboration between schools, families, and the community. With a character management strategy based on the values ​​of the Quran and Sunnah, Islamic education is expected to shape Millennials and Gen Z who are not only intelligent and digitally literate, but also possess noble character, moral integrity, and a strong sense of social responsibility